Services For Sellers

Services For Sellers

  1. We will assist you from listing to closing
  2. We will provide a thorough property value assessment
  3. We will develop a brand & marketing strategy & implement it
  4. We will obtain broad exposure to your property
  5. We will help you select attorneys and/or stagers (?)
  6. We will negotiate for you

Guidelines for selling your house

  1. Do your homework

  2. There are many factors that affect how quickly your home sells and the price it sells for. When you decide to sell your home, the smartest strategy is to start by investigating the local housing market – even before you hire a real estate agent.
    Many real estate websites provide you insights into how similar homes are priced in your neighborhood. Check out sites like:

    Also, many local newspapers list the selling and asking prices of recent sales and how long the houses were on the market. You should research prices over several months and even a year ago to determine how the real estate market is today. Is it getting hotter? Cooling down? Or staying the same? You need not do this homework yourself; our real estate agents will do it for you.

  3. Start thinking objectively about your home.

  4. Once you decide you are going to sell your home, you need to look at it objectively. You need to get over all emotional attachments you have to your home if possible. You need to stop thinking about how “unique” it is and realize that everyone’s home is unique to its owner.
    Most importantly, you need to start thinking about selling your home for the best price and selling it as quickly as possible.

  5. Make your home look good!

  6. There’s no way to avoid the reality that first impressions matter!
    You need to answer questions about your home. How does it look to someone in the market to buy a house? How does it look to someone seeing it for the first time?

    You must take care of its appearance, make needed repairs, and stage it so it looks its best.
    How does it look from the outside? Give it a fresh coat of paint if it needs it. Weed and trim your exterior landscaping. Add mulch if it helps. Adding flowers to the front is a nice touch, as well. Looking good on the outside helps get potential buyers in the door.

    Make all necessary repairs. If you have repairs that need to be made, don’t put them off any longer. Even minor things, like a leaky faucet, will make potential buyers wonder how well you have maintained the house and what other problems there might be.

    Stage your house for maximum appeal. Staging helps a potential buyer visualize living in your house. The International Association of Home Staging Professionals and have done a survey that states 95% of staged homes sell in 23 days or less, on average. You can find a directory of accredited staging professionals at Your agent should also have some useful recommendations.

    Achieving maximum appeal means you need to give your house a major cleaning, including walls and carpets and pressure washing the exterior of your home. Also, make sure you de-clutter and de-personalize your house as much as you can.

    Check out the HomeGain website , which offers an online tool based on a survey of nearly 1,000 real estate professionals. It gives customized recommendations for improvements by zip code to help homeowners prepare their homes for sale. Making small house improvements will make it more marketable and reduce its time on the market.

    What do buyers hate to see? Check out the seven things that buyers hate to see, according to

    Don’t overlook the importance of online photos. It isn’t enough to have so-called “curb appeal” for when someone drives by your house. These days, you must make sure your home looks good in the photos that are posted online.

  7. Find a seller’s agent whom you like and trust.

  8. It may be tempting to try and sell your home without an agent to save the 6% commission that typically goes to a broker. But you need to understand how much work goes into marketing a house, including being available to show it any time of day, before you decide to sell it yourself.

    Selecting an agent to help sell your house is a key task. You need to ask friends & colleagues for referrals. This person will be extremely important to help sell your home, so it is strongly recommended that you interview the leading brokers in your particular neighborhood.

    You should evaluate each agent candidate carefully, just like you are making an important purchase. Does he seem professional? Is she personable? How well does he/she seem to know the selling marketing in your area? Is his/her estimate of pricing consistent with what you know about the current housing market? Find out if he/she will actually show your house, or if that duty will be turned over to someone else with the firm.

  9. Listen to your agent.

  10. You need to trust the professional you’ve hired, even if you don’t fully understand his strategy. It’s not easy to turn control over when your home and money is at stake, but you need to do this if you want to sell your house as quickly as possible.

  11. Select the right price for your house.

  12. You should get an independent, certified appraisal to know the market value of your house. This appraisal and prices of comparable homes nearby should be the basis of your asking price. It doesn’t matter how much you paid for the house or how much money you have put into renovations and remodeling. If your price is too high, potential buyers will be scared off.
    You can get a sense of what the competition looks like by viewing websites like,, and for houses in Ann Arbor core neighborhoods, these values can be up to 30% off.

  13. Timing is critical!
  14. It is important to be aware how long homes have been on the market. If you’re in a seller’s market, with listings moving quickly, you may want to think about adding a premium to the asking price. On the other hand, if it’s a buyer’s market, you must get the price right. If your price is too high, you could turn off potential buyers and agents. You will then have a hard time attracting them back, even if you reduce your asking price later.
    Ask your agent for guidance as to how to respond to an offer. Your response will depend on how you priced the house, what the housing market is in your area, and your urgency to sell or wait for a better bid.

  15. What about contingencies?

  16. If there are contingency clauses included with the bid, you may want to have your lawyer review them. You must make sure there are time limits on all the buyer’s contingencies. For example, if the deal is contingent upon the home passing an inspection, make sure the inspection occurs within a week to 10 days of an accepted bid.

  17. Help spread the word.

  18. Even when you hire a real estate agent, you should help spread the word that you are selling your house. Use every channel you have available to let people know: friends, neighbors, parents at your children’s schools, and social media, such as Facebook. You never know where the buyer will come from.